Comments on: Brand supremacy and media: the new brand in media could be Nike http://heidisinclair.wordpress.com/2009/04/24/brand-supremacy-and-media-the-new-brand-in-media-could-be-nike/ Just another WordPress.com weblog Thu, 09 Jul 2009 13:15:11 +0000 http://wordpress.com/ hourly 1 By: Hanson Hosein and Independent America - Rising From Ruins: The Social Media Strategy | Nerd Acumen http://heidisinclair.wordpress.com/2009/04/24/brand-supremacy-and-media-the-new-brand-in-media-could-be-nike/#comment-6 Hanson Hosein and Independent America - Rising From Ruins: The Social Media Strategy | Nerd Acumen Thu, 04 Jun 2009 09:35:50 +0000 http://heidisinclair.wordpress.com/?p=7#comment-6 [...] brand, generate useful content that still communicates its message aside from the films (see Sinclair), and, last but not least, bring its audience together.  How could such a brand presence be [...] [...] brand, generate useful content that still communicates its message aside from the films (see Sinclair), and, last but not least, bring its audience together.  How could such a brand presence be [...]

]]> By: Vance Ricks http://heidisinclair.wordpress.com/2009/04/24/brand-supremacy-and-media-the-new-brand-in-media-could-be-nike/#comment-4 Vance Ricks Tue, 19 May 2009 21:03:58 +0000 http://heidisinclair.wordpress.com/?p=7#comment-4 Saw this here on your site and also on the Huffington Post, and I wondered about this part: "There also needs to be distinction made between what is marketing content and what is news whatever the media platform source is. I believe that consumers of information will not be bothered with journalistic integrity issues regarding content on brand-based platforms. Consumers are smart enough to know if it is good information or not. And when they want truly objective views, they will seek that out." That part seems a little breezy to me. For instance, people might want to think of their news-gathering and newsreading as something they're doing as "citizens", not as "consumers". But my main question is, In a "branded" era of the kind you're describing, what are some of the ways that you think people will learn to develop the kinds of reflectiveness and savvy -- about integrity, trustworthiness, and "truly objective" views -- that you attribute to them/us in the quoted passage? Saw this here on your site and also on the Huffington Post, and I wondered about this part: “There also needs to be distinction made between what is marketing content and what is news whatever the media platform source is. I believe that consumers of information will not be bothered with journalistic integrity issues regarding content on brand-based platforms. Consumers are smart enough to know if it is good information or not. And when they want truly objective views, they will seek that out.”

That part seems a little breezy to me. For instance, people might want to think of their news-gathering and newsreading as something they’re doing as “citizens”, not as “consumers”. But my main question is, In a “branded” era of the kind you’re describing, what are some of the ways that you think people will learn to develop the kinds of reflectiveness and savvy — about integrity, trustworthiness, and “truly objective” views — that you attribute to them/us in the quoted passage?

]]> By: Responding to Heidi Sinclair on Media and Brand Supremacy | Nerd Acumen http://heidisinclair.wordpress.com/2009/04/24/brand-supremacy-and-media-the-new-brand-in-media-could-be-nike/#comment-3 Responding to Heidi Sinclair on Media and Brand Supremacy | Nerd Acumen Wed, 13 May 2009 21:13:40 +0000 http://heidisinclair.wordpress.com/?p=7#comment-3 [...] http://heidisinclair.wordpress.com/2009/04/24/brand-supremacy-and-media-the-new-brand-in-media-could... [...] [...] http://heidisinclair.wordpress.com/2009/04/24/brand-supremacy-and-media-the-new-brand-in-media-could... [...]

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